Funny story: Girl has tooth pain. Girl sees dentist. Dentist says it's time to get all four wisdom teeth out. Girl gets scared. Needs an oral surgeon *gulp*. But knows just who to go to: Dr. Charles Ptak in her safe, Shire-like town of Greenpoint, Brooklyn.

In between taking in some laughing gas and talking about King Henry VIII's nearly 40-year reign, Dr. Ptak finds out that I'm not only a fan of history but also a copywriter, and asks if I'd like to redesign his website to attract a younger crowd without scaring off his older clientele. In a loopy state, I give the thumbs (and maybe an index finger) up! And the rest is history.

Visit the site to see copy and design LIVE at www.drptak.com

Design by Shirley Schutt